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Facebook Traffic Secrets... (How To Get Zuckerberg To Send You His Leads!)

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Best Quote:

Facebook, has so many ways to publish. I go through a ton of different ways, like what do you do on your personal page? What about your fan page? And they don't call them fan pages anymore. I'm old school. When they first came out, they called them fan pages. Now they're just called pages, but I still call them fan pages. I hope that's okay with you. Anyway, so there's a lot of ways, because, again, there's your personal page, your fan page, your groups, there's a whole bunch of strategies between them that I would be here for an hour if I went through all of them

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Transcripts:

What's going on, everybody? Welcome back to the Traffic Secrets TV show, or whatever we're going to call it today. I am trying to stream now on like five different platforms, so hopefully it works. This is a new setup, but we're going now on Instagram Live, we're on Facebook Live. We're on Periscope, we're on LinkedIn, we're everywhere right now, so this is kind of exciting. We're testing out new traffic strategies and principles all the time, so here's another one.

For those of you who this is your first time hanging out with us on the show, right now we're in the middle of my book launch, my brand new book which is called Traffic Secrets, and we are reading from it every single day, going through different chapters, and today's chapter, we're going to be diving into Facebook traffic and how to get Mark Zuckerberg to send you guys tons and tons and tons of leads.

So that's kind of what's going to be happening here today, and I'm excited for it. So with that said, I'm going to kind of dive right in. So those of you who this is our first time hanging out, my name's Russell Brunson. Great to officially meet you. I'm the author of three books, Dotcom Secrets, which is the first book I wrote, Expert Secrets was the second, and the third one, which we're in the middle of launching right now, it's called Traffic Secrets. And when you have three books, apparently you have to make a box set, because it's just kind of cool.

So this is the box set of all the books. And if you don't have a copy of the book yet, like I said, we're in prelaunch, the books don't actually ship till May 5th, but you can get your copy at trafficsecrets.com. You can get it on Amazon as well for 24.95, but if you want a free copy, you go to trafficsecrets.com. We already prepaid for the book. It's a hardbound, 350 pages-ish, and you just got to cover the shipping, handling, and we'll send it out to you.

So anyway, I feel weird because there's like four different cameras I'm looking at. So I am looking at you, wherever you are at, I'm just jumping around from camera to camera so I apologize in advance. Anyway, like I said, the book's called Traffic Secrets, and every day we've been going through different traffic secrets and sharing them with you and sharing them with our community and getting you guys excited for when your copy of the book shows up, which is kind of fun.

So for those who this is your first time hanging out with us, basically Traffic Secrets the book is broken into three sections. Section number one is all about who is your dream customer, and I've been actually reading these, going through chapter by chapter every day while we've been here in quarantine over the last two and a half, almost three weeks now, dang, which is crazy. And if you've missed any of the past episodes, the good news is right now, they are all now, we just launched the Traffic Secrets podcast and all the past episodes of me reading the book are all on there now. So if you go to iTunes and go to podcast directory and search for Traffic Secrets, you will find the podcast. You can subscribe for free, and you can get me spending about 20 to 30 minutes every day going through each and every one of these chapters so far.

So just kind of a recap of what we talked about so far, in section number one, we talked about who's your dream customer, and we talked about who's your dream customer, where are they hiding, who are the people that have already congregated those people for you. We call those your dream 100. Where's your dream 100 at? After you found those existing congregations, in secret three we talked about how do you get their attention. We throw out a hook to grab their attention, we tell them a story to increase the perceived value of whatever we're selling, and then we make them an offer.

Then we talked about, with your dream 100, how do you work your way in, how do you buy your way in. From there, we talked about traffic that you own, and then we talked about after you own that traffic, how do you set up follow-up funnels to follow up with people. And then from there, we talked about how to start your own show so you can infiltrate your dream 100.

So those are all of the things we kind of talked about during the first week and a half of these lives. Section number two, we talked about filling your funnel. And for those who've been hearing me talk about this book for a long time, one of the big things when I wrote this book, I wanted to make a book that was evergreen. Traffic changes all the time, so what's the actual framework that works in all networks? It doesn't matter if you're working on radio, newspaper, direct mail, TV, internet, Facebook, Instagram, TikTok, MySpace, Friendster, Foursquare. It doesn't matter the network, the platform, what's the process that works on all of them and how to use it. And so we talked about that framework, then we talked about how to work your way in organically, how to buy your way in, and then yesterday we went into Instagram and I showed you guys how to apply this framework to Instagram.

So today we're diving into the next network, which is Facebook, and like I mentioned before, there are four big advertising networks, kind of like, I think, the story I told yesterday, when I went to Kenya, went on safari in Kenya and they have the big five, which are the big five species you're supposed to be looking for, which was like elephants, rhinos, cheetah, something and something, the big five. So you're driving around in the safaris, looking for the big five, and in advertising, there's the big four, Facebook, Instagram, Google, and YouTube. Those are the big four, where like 85% of all media is spent there. But then there's a whole bunch more that we go deep into this book as well.

But today we're talking about Facebook, which is number two of the big four. So I'm going to go right there, if you guys have your book, which they should be coming... Well, they don't ship till May 5th. Most of you guys don't have it yet, but if you preordered your book, when you have a chance to go back into it, Facebook traffic secrets starts on page 182. And so let me pull that up right now and kind of go through it with you guys. So again, the more you've been following along, the more all of these different steps will make more sense, because they all kind of tie together.

But now we're in Facebook, again, we're going to apply the same six-step framework to Facebook ads as well, okay? So step number one, again, is we have to understand the history of the network and the goal, okay? So if we understand the history, we know where they came from, what they're trying to do, and probably the best way to understand the history of Facebook is to go watch the movie The Social Network, which is arguably one of the greatest movies of all time. You hear a lot of backstory about how Facebook happened. I talk about a lot of that here inside of the book.

And the second goal is like, where are they going? What are they doing? Because the more you understand where they're going, it makes it easier to realize what they're looking for, right? Because if you do the right things on any of the networks, they'll reward you for it. If you do the wrong things, then that's when they slap you and you lose what you're trying to do.

And it's funny because the majority of my business, when I first got started, I was always looking for the loophole. Like, what's the loophole in Google, what's loophole on Facebook, how do I exploit it to get the most traffic possible? And the annoying thing about that is when you do that, you get these little pockets of success where it's like you find the loophole, you exploit it for a little while, you get traffic, but it doesn't last long term, right? It's there and then it's gone.

And so I think a lot of people, that's what their focus is on, and I remember when we launched ClickFunnels, I was like, I don't want to be a here today, gone tomorrow thing. I want to make sure that we're building on a solid foundation. And so because of that, we said, okay, instead of trying to find the loophole in each network, how do we figure out and really understand what they want so we can align with it, and when we align with it, then it gives us the ability to be successful in all those different places. Does that make sense?

So that's kind of how it works, so number one is to understand the history and the goal. If you look at this right here, this is a little graph that we got, I'll try to show it in all the different phones and cameras. Normally I got a crew of people helping me, but since we're home in quarantine, it's just Russell running, manning the cameras, manning three different cameras here. So if you look at that, it talks about the... If you look at the history of any of the networks, what happens initially is that they want everyone to be successful, so they make it really simple to get into it, right?

So when Google first started, back when I got started 17 years ago, Google was really easy, like pay-per-click ads were so simple. Any of us, like if I could go back 17 years ago for 30 days and know what I know now, we could have pulled so much money out of Google, because it was simple. You'd go in, you're like, I'm going to pay 5 cents a click or 10 cents a click, and that was it. It was like bidding, like there's five people, if that guy spent 10 cents a click, you spent 11, you were on top. And that was how simple, it was so easy just to get to the top, and ad costs were really, really inexpensive because they want to make it easy.

So what happened is all the advertisers came over there, because it's like, oh, this is amazing, right? When Google came out, they were trying to pull advertisers from TV, from radio, from all the things that were happening offline onto the internet, and so they made it so simple and so easy where everyone was killing it on Facebook, it was real easy. So that's what happens at first. Same thing happens with organic stuff, right? There was a time when like any video you put on Facebook or on YouTube ratings channels, it was really easy to get the videos to go viral, because they were rewarding you for doing that kind of stuff.

And so at first, it's really easy, and so they make it simple. People start publishing, the masses come to the network, they come to the platform, they start using it because it's simple, it's easy, it rewards you a lot, and then over time though, like that's all the free stuff they give you. It doesn't last for forever, right? Over time, if they keep giving you everything for free and making things cheap, they don't ever make any money. So what happens over time, they make it harder and harder and harder, it gets more difficult, and eventually it stops working. Right?

If you look at the graph here, this is where the slaps or the snaps come in, right? This is where the free exposure's happening, it's awesome, and all of a sudden it gets harder, and then they come down here and they want you to actually start paying for your way in. Okay? So if you remember, man, four or five years ago, if you made a really good video, it'd go viral and you'd get tens of millions of views overnight. It was easy, right? And so because of that, people would create amazing content, post it on Facebook, everyone was coming there, it was growing Facebook's platform.

And then what happened? Facebook's like, we're not actually making any money now. They went public about that time, like we need to make more money. And so they said, okay, we're going to do a slap, which a slap is, basically they changed the way the algorithm works, and said, okay, now we're not going to make videos go viral by default, but they had what they called... We'd call it paid organic or forced organic, where they would go and they'd say, okay, if you put a video in, you're going to get zero reach, right? And then if you hear the old timers complain, like, oh, we used to get so much reach on Facebook and now we don't, they complain because it used to be so easy, now they don't. Because Facebook now say, okay, we'll publish your content, but if you want people to see it, you've got to pay to play. You got to pay them some money.

So what they do is they make some videos and you could do forced viral, where you put money into it and then Facebook are like, okay, they're paying money so I'm going to reward it, and they would give you some viralness from that. But you had to pay money to have it go viral, so it shifted even more. And the more we keep going, the more it'll keep... You know, that's how it kind of shifts.

And so we go from first, top of the chart words, easy, it's free exposure, it's organic, it forces adoption, and it creates addiction. People come on the platform, and then eventually the snap or the slap happens. It starts shifting down here where now it starts... You move down here to where we call it pay to play, and the pay to play is where you got to pay to play, and typically what happens the internet world shifts during the pay to play, it shifts to the big brands with huge advertising budgets, or the people who understand how to use funnels, because they can spend more and more money to acquire customers.

And so that's how it shifts. So those of you guys here who are my funnel hackers, that's where we start really winning is in this section right here, because the only people left over are the big brands who, like I said, they're Proctor and Gamble, have a billion dollar a month advertising budget, like spend it on whatever you want, and people who understand funnels, all the funnel psychology, all the stuff we teach in Dotcom Secrets and Expert Secrets, because in that window, we know how to spend more money to acquire a customer than everybody else, and so we can still win.

And so that's what happens. It's happened in Google, happened in SEO, happened in Facebook and pay for click. It happens over and over and over, so when you understand that's the pattern, you understand when a new network happens, we have this window where it's going to be free, it's going to be organic, it's going to cause us all to get it addicted to it, and then it's going to get harder and harder and harder. So the world you guys kind of inherited right now is post slaps, right? It's not as easy to just post a video and get millions of views. Now it's like, you got to post a video, you got to be able to be willing to spend money to amplify those videos, and then from there you'll get it more exposure, and then, again, to be able to pay for that ads, you got to make sure you have a funnel to make sure that it's profitable on the backside of it. Okay?

All right. So step number one is understand the history and the goal. Step number two now is come to Facebook and figure out who are the people who've already congregated your dream customers, okay? That's on page 186, okay? We talked about the dream 100 a lot. It's like, well, who on Facebook has already figured this out? Who already has my dream customers? Let me go find them, let me follow them, let me join their groups, their fan pages, things like that, because when you do that, now you have this... You're able to see who are the people that Facebook's rewarding today. Okay?

And I talked about this yesterday with Instagram, I told you on Instagram, I said, go unfriend all your high school buddies and college buddies, and then friend all the people in your market who are in your dream 100, who are already speaking to your dream audiences. That way, as you're doing that, you can, as you scroll through your feed, you can go see like what's happening, what's working today.

The same thing you should do with Facebook. For most of us, we should be unsubscribing from our friends and things that aren't helping us in business and using Facebook as a business tool, a research tool where you go and you find where are the fan pages of the people that have my dream customers. What are the groups that are happening that have my dream customers? Let me go find those people and plug in to them so I can see what's happening inside of my market. Okay?

This is how you make sure you always have a pulse on what's happening inside of your specific market on each of the platforms. Okay? And there's a ton of ways to do that on Facebook, there are so many ways to plug in on Facebook, and the book goes over a whole bunch of them, but there's a lot of them in there. But one of the things to think about is, I always try to figure out like, if I'm going to go... I'm trying to think, there's like 10 different strategies in here, I'm trying to think what the best one is. The most simple one, I'll break down the simple one, I want to make sure that when I'm publishing stuff on Facebook, that I have exposure to least a million people. Right?

So what that means is, let's say, for example, say I'm in the photography market, right? So I'm going to go to Facebook and I'm going to go to the groups and I'm typing photography, or if I'm in fitness, I'll type in fitness or nutrition or funnels, whatever you're excited about, right? You type in that word, and it's going to show you what are all the Facebook groups of people talking about your topic. Right? And so I did this the other day on... I can't remember I was on. I don't know, I've done a lot of interviews as I've been launching this book, so I can't remember where I was, but if you go to search, Google search bar, and type in, I'm typing photography into the search part at the top, and the thing says photography groups.

I click on photography groups, and then it pulls up, and then I start looking, okay. The first photography group listed, it says Photography Learning and Sharing Group, 95,000 members. That means there's 95,000 people in a Facebook group talking about photography, okay? Go to number two, Photography for Beginners, 95,000 there. Photography Beginner Group, 32,000. Photography, 1.3 million people. Photography Group, 7,600. As you start going down, there are dozens of photography groups where people interested in photography have already gathered together. They're already hanging out in a certain spot on Facebook, okay?

So when I say, I want to make sure that when I'm publishing things, that at least a million people can see it, I'm going to go and join this photography group. If I join that one it's 95,000, that one gets me 200,000, 250, then 1.3 million, so I'm at 1.5 million. I try to get a million, 1.5 million people that I'm part of their groups, and then what I do is I go in those groups and I can go and I can start talking and serving. Okay?

One of the things that I did when I first got started, I tell people all the time, is that if you want to start getting traffic right now, especially free traffic, is go and join five or 10 groups like that in whatever market you're in. And then what I would do is every single day, go and pick, like go through each group, say there's five groups, go to each of the five groups and try to answer three questions for other people in each group. Okay? So it's going to be 15 questions you got to answer, three in each group of the five groups, and if you do that, what happens? You're like, oh, I only answered 15 questions, only 15 saw me. No, what happened is that a million people now have the opportunity to see the answers to your questions, and see how useful and how helpful you are and how you're serving and how you're giving back, right?

And they see you like, man, I keep seeing Russell answered this question, answered this question. They're like, this person's so helpful, this is amazing. Who is this Russell guy? And they start clicking on your little face, which then takes them back to your profile, and your profile, there's things we can do to start capturing them, put them into our list, get them to start following us and start pushing them into our funnels. Okay?

And again, I wish I could spend three days just reading every word of this chapter for you, but that's kind of the concept, just figure out where are these people at, where are they already congregating, how to get in front of these congregations, serve... I'm not saying go on those groups and spam your link, because they'll kick you out, and then people click on your link and they'll know they hate you. That's not what you want. You want to be someone of service who's coming in and always helping and sharing and giving, and then when they see that, they're going to come back and be more likely to click on your link and then come back and find you. Right?

And so, ah, Facebook, has so many ways to publish. I go through a ton of different ways, like what do you do on your personal page? What about your fan page? And they don't call them fan pages anymore. I'm old school. When they first came out, they called them fan pages. Now they're just called pages, but I still call them fan pages. I hope that's okay with you. Anyway, so there's a lot of ways, because, again, there's your personal page, your fan page, your groups, there's a whole bunch of strategies between them that I would be here for an hour if I went through all of them, which is why you need to go get a copy, your free copy of the book.

But you see conceptually how it works? Finding where traffic's already at. I don't have to go create traffic, I'm finding where's the traffic at, right? I go on and throw my hooks out in front of them, answering questions, helping people and pulling people in. Okay? The same thing is true if I go and I apply the paid ad strategy I told you guys about two chapters ago, right? I'm finding these groups, and then how do I get my hooks in front of them? How do I buy ads to go get their attention and start pulling them back into my funnels? Okay? Do you see all these things start working together?

All right. We talked about your groups, we talked about your fan page, your Facebook messenger. All right. Okay. I'll move on the next part of this. Okay, so after you've figured out, again, you've figured out the history and the goal of the platform, number two, you figured out who's your dream 100 and you go and follow them so you can see what's working in real time, what they're doing, then number three is for your publishing platform. How am I publishing in my groups every day? So your publishing platform might be like find five groups, answer three questions a day. Okay? It might be I'm going to post one personal post on my page each day. It might be I'm going to go and comment on 10 other people, you know, whatever it is.

So I give you guys a sample like publishing plans, like what I do, so you can see, oh, what does Russell do every day? It's like, oh, well Russell spends 10 minutes a day following the dream 100 on Facebook, looking at what they're doing, making notes of like, okay, what's happening, and I spend 20 minutes a day on my own personal profile page going public, and I spend, once a day, I spend five minutes answering questions, so kind of walk through like what my publishing plan is.

So if you've got to figure out what's your publishing plan going to be in Facebook, if you want to be successful in that platform. Okay? The next step is, next step number four now, is now I know where my dream 100 are, I have my publishing plan, I know what I'm putting out there, step number four then is figuring out, okay, how do I now work my way in? How do I get free traffic from all these different places? Okay? So we figure out how to work our way in, and then after that, it's then how do we buy our way in, right? So I work my way into my dream 100, and then I buy my way in.

Now, if you've been watching me on Facebook over the last three weeks since we launched the book, I have done probably 40 Facebook Lives with people on their fan pages on Facebook, okay? So you may have seen me over and over again, and be like “Russell, I'm so sick of you, I see you everywhere”. Yeah, that's... I want to be omnipresent. I want to be everywhere, right? So I'm working my way, and I'm doing Facebook Lives with people who have Facebook pages with my dream customers on it. I'm being interviewed, I'm talking about the book, I'm sharing stories and ideas and examples, and then giving people a call to action to ask them to go get a copy of the book, right? So I'm working my way into all these different places.

At the same time, now I'm doing step number five, which is I'm buying my way in, right? I'm going and I'm targeting different people. I target Tony Robbins' audience and they're seeing ads for the book. I'm targeting Dean Graziosi's audience, they're seeing ads, I'm targeting CNBC and they're seeing my ads. I'm targeting all the people who have my customers that are also seeing my ad on Facebook, okay? So I'm working my way in, and I'm buying my way at the same time.

And then step number six is as I'm working my way in and I'm buying my way in, what am I doing? You probably can guess. I'm doing the same thing I'm doing right now. I'm telling everybody, like I come here, I get some ideas, I teach some stuff, and I tell people, hey, go get a copy of my book. When you get a copy of my book, what happens? You go over there and you buy a copy of my book, you get on my list, and now you become traffic that I own. That's the game. It's the game on every platform, how it all works. Okay?

And obviously that was the brief version, Facebook's one of the biggest... Actually, I think YouTube's the biggest chapter. Anyway, they're all big. There are so many more things I can't go deep into just because of the context of we're doing Facebook Lives here on like 12 different platforms. But hopefully it gives you guys some ideas and some hints of how this game is played, how we do it on Facebook, how we do it on Instagram.

And I want to stress really quick, before some of you guys are like, Russell, you're talking about Facebook, Instagram, YouTube, Google, plus all the other platforms plus everything, I don't want do everything. I can't do everything. I'm already stressed out. I'm already busy. And the reality is, you're not supposed to do all the things. That's not my goal. My goal is for you to pick one platform, the platform that you like the most, the one you're most consistent with, right?

So for example, if you guys love Instagram, because I'm looking at the Instagram camera right now, then you should be doing Instagram, okay? Ignore all my stuff about Facebook and YouTube and everything else right now. If you're like, I love Facebook, I'm looking at Facebook right now, then go and do this, like master the Facebook strategy and just do Facebook. If you like YouTube, and I talk about... I'm doing Google next week and then YouTube next week, if it's Google, focus there. If it's YouTube focus, like pick the one that you're most excited by, the one that you like spending the most time, and just focus on one. Okay?

And I know some of you guys are already saying, but Russell, you're on every platform. It's not fair. I want to be on every platform. And I want to put this in perspective for you. Right now, I have almost 400 employees that work for me. 400, okay? I'm able to be on every platform because I have a team that helps me to do it, okay? I couldn't do it if it was just me.

When I got started, it was just me, so I had one platform and I picked podcasting. That was the only one that I was able to do by myself, and so I did podcasting. I did that for like three years before I moved on to the second platform, before I moved on to the third, the fourth, the fifth, okay? And every time I added a secondary platform, I did it by bringing in a team of people to help me with that so that I wouldn't destroy my life and destroy my happiness, okay?

So for you guys, my goal is not for you to do all of them, my goal for you is to do just one of them. I'm teaching it as a strategy in all of them so you can figure out what's the one that gets you the most excited, what's the one you actually want to spend your time and your energy figuring out. Okay? So there it is, Facebook, you guys. And Facebook's probably the network that gets spoken about the most when it comes to driving ads, so I'm not going to spend as much time because there's just so many things, so many strategies, but the overarching principles are the same.

Again, figuring out the history and the goal, where are they going, then how do I create content that serves Facebook's goal so that they'll continue to reward me, right? Understanding that the organic days may be dead, but now I can do forced organic where I'm paying and then Facebook will reward me if my video has certain metrics, or it'll grow and I can still get viral in this, but I have to be willing to spend money today, which means I need to have a funnel on the backside, or I'm going to lose all my money, right?

Then it's going back and understanding, okay, what's my publishing plan? Excuse me, sorry, I jumped ahead. Who are the dream 100 on this platform? What are they doing? Let me look at them and then watch them, let me model what they're doing. Number three is after I've watched that, now I'm going through and I'm figuring out my own publishing plan, what it's going to look like for me consistently to publish on this platform. What's it look like, and making sure you have a consistent plan to make sure you do it every single day, because if you don't have something consistent, you will not do it. Number four, how do I work my way in to the dream 100 on the platform. Number five, how do I buy my way into the audience of my dream 100, and number six, how do I convert all that traffic into traffic that I own by pushing them into some funnel. That is the game plan, okay?

All right. So with that said, it's almost the weekend, you guys. So a lot of you guys are asking me what you should do this weekend, so let me tell you what you should do. Number one, if you go to trafficsecrets.com, you get a free copy of the book. Now, the pros and the cons of that. The pros, you get a copy of my new book, which I'm very excited about. The cons is the book doesn't actually ship until May 5th. Sorry, we're about a month away from this actually shipping away. We're in pre-launch right now, and so that's kind of how pre-launch stuff works.

So we're pre-launch right now, pre-launch sales do matter, which is why I'm going crazy trying to get you guys to get copies of it right now. It matters on the best-seller list and stuff like that, so that's one of my goals, obviously, so hopefully if you guys pre-launch, pre-buy it'll help, and then May 5th we ship out. But the good news is, I have a separate contract with the audio book. So I sat in a studio for three days, reading this entire book, and the audio book's available right now. So you can go buy this, and then one of the order form bumps, one of the upsell options is to get the audio book, you can buy the audio book and then you can start listening to this entire book and pour it into your head and have this all inside your head. A lot of you guys could listen to it this weekend.

In fact, I had someone last weekend, Monday morning I came in, I got a message, and they said they listened to the book four times over the weekend. So you could listen to it four times over the weekend. You could know this stuff better than I do at that point, which is amazing. So that's the game plan. Some of you guys are wondering how to get this beautiful box set, and it is inside the funnel. So again, I've written three books, the first book, Dotcom Secrets, is the strategy about how to build a funnel. Expert Secrets is the strategy about how to tell your message and tell your story inside of a funnel that moves somebody from page to page and gets them to buy and then to ascend up your value ladder. And then book number three is Traffic Secrets, which is how to fill your funnel with more people.

So that is the trilogy, and every single time I talk about it, someone's like, Russell, a trilogy only has three books. Why do you have four? And I'm always like, oh, crap. They caught me. They figured it out. No, the fourth book is not an actual book. It is a workbook that you use to go along with these three books. So the way it works is as you're in the Dotcom Secrets book, the first third of the Unlock the Secrets book is a workbook for Dotcom Secrets, so as you're learning it, you'll be writing your notes over in the Unlock the Secrets book and answering the questions over here, so by the time you're done with this book, you have all the answers for your specific business here inside this book. And you do Expert Secrets, that's the third of the Unlock the Secrets book, and Traffic Secrets is over here. Okay?

And so this book is, the box set's not available right now anywhere except for the upsell, so when you do buy the Traffic Secrets book, you can upgrade and get the entire box set, which also ships on May 5th. So that's kind of it, you guys.

Anyway, I appreciate you guys hanging out with me on all platforms. Again, we're on Instagram, Facebook Periscope, which is Twitter, and anywhere, everywhere, and we've got a good show up today, so I appreciate you guys hanging out. Have an amazing weekend, and especially this time when we're in quarantine, like I would recommend spend some time this week with your family, spend some time sharpening your saw, get yourself prepared. We're in the middle of a storm, it's going to get crazier before it gets better, and I think the people that really understand these principles, people that sharpen your saws, on the other side of this thing, and I don't know if this is a week from now, a month from now, a year from now, the other side of this thing, it's important for all of us right now to be focusing on upping our game, understanding the skill set, understanding how to get customers into our world, because it's something that if you want your business to survive and then to thrive, you have to become a master at getting traffic.

You have to become a master of getting customers into your world and then serving those customers to the best of your ability. So anyway, I appreciate you guys. Thanks for hanging out today. It's always a pleasure. The best thing for me of this quarantine has been hanging out with you guys every single day. Outside of hanging with my wife and kids, they're way more cool than all of you guys, but the second best thing is hanging out with you guys every day, which has been a lot of fun, so I appreciate you guys showed up. With that said, have a great weekend and I will see you guys next week back here as we're talking more about Traffic Secrets. All right. Thanks everybody. Talk soon. Bye.

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